Jaap Korteweg: "In that respect, people still are the true drivers of change. Most of all when it concerns the way we treat animals."
"Tesco is selling vegetarian sausages called ‘Little Willies’ – and the name is making shoppers giggle."
"The Vegetarian Butcher's purpose is to free animals from the food chain by offering a complete and delicious alternative to meat."
Unilever is acquiring The Vegetarian Butcher. "We want to conquer the world. It is our mission to make plant-based meat the standard". Vegetarian Butcher Jaap Korteweg said.
"Unilever is buying the meat-substitute company The Vegetarian Butcher as it looks to cash in on the growing number of consumers turning their backs on meat."
WIRED: "Embrace a fake meat future for its lesser-known benefits. The time has come to scale up fake meat, fast."
DNA India interviewed Vegetarian Butcher Jaap Korteweg: "Our products will make the need for animals in our food chain a thing of the past."