This is how we calculate your impact

This is how we calculate the animals saved

To calculate how many animals you can save by replacing the animal meat equivalent with our plant-based meat, we have taken into consideration the yield of the animal, the weight of our products per pack and the percentage of meat in the animal reference. To illustrate our calculations, have a look at the examples for our Chicken Nuggets and the Gatsby Burger below.

Calculation animals saved per pack of our vegan Chicken Nuggets

Calculation animals saved per pack of our vegan Gatsby burgers

To obtain the yield per animal, we have consulted the database of the Food and Agriculture Organization of the United Nations. Calculations are based on average amount of meat in kgs of an EU chicken / pig / cattle, including bones.

This is how we calculate the environmental impact

To calculate the environmental impact of choosing our plant-based meat instead of choosing animal meat, we have consulted Unilever’s Safety & Environmental Assurance Centre (SEAC). SEAC has completed a cradle-to-factory gate analysis of global warming (climate change) potential, land use and water consumption, following ISO14040/44 standards but without external peer review. Results are generic for all markets in Europe but there will be marginal variation for specific countries. Results based on current recipes, ingredient sourcing and processing technologies.

In addition, we have used the The Greenhouse Gas Protocol to make the Global Warming impact more tangible by translating it to kms saved per car. The Greenhouse Gas Protocol provides globally recognised standards, guidance and calculation tools for business and governments. The "GHG Emissions from Transport" tool has been used to estimate the distance driven, which is comparable to the greenhouse gas emissions reduced by eating a The Vegetarian Butcher product. The Region chosen was 'Other', Mode of Transport was 'Road', Scope was 'Scope 3', Type of Activity Data was 'Vehicle Distance (e.g., Road Transport)', Vehicle Type was 'Passenger Car - Gasoline - Year 2005-present'.

When we talk about water consumption, we refer to the total amount of water consumed, and this does not include rainfall water but does include water incorporated into the product.

Land occupation reflects the total area of land used over one year.

Global Warming or climate change impact considers all greenhouse gas emissions and their effect on global warming over a 100-year time horizon.