COP 26 - #CLIMEATACTION
Face the elephant in the room
COP26 is said to be “our last hope” at limiting global warming to 1.5C. During the United Nation's climate conference in Glasgow, the steaks are extraordinarily high. With animal meat being responsible for almost 60% of total greenhouse gases that come from food, the issue truly is the meat of the matter. Its impact is so big, that it cannot be ignored. Yet, meat consumption is nowhere to be found on the climate summit’s agenda. That’s right – it’s the elephant in the (conference) room.
The Vegetarian Butcher says: the time is now to take #ClimeatAction. And since we’re all about taking the animal out, let’s get this elephant out the room as well. Let’s face the elephant in the room. Literally.
Take #Climeataction
Together we can bring meat consumption to the COP26 conference table. Join our movement use our AR-filter on Instagram to show a life-sized elephant in your own room – be it your living room, kitchen or bedroom. Together we can remind the United Nations and global leaders to face the elephant in the room. This is our chance to make clear that meat consumption shouldn’t be overlooked when cooking up new climate plans.
Find our filter
Open our filter in Instagram
Record a video or take a picture, showing the elephant in your room
Add @unitednations & @vegetarianbutcher
Add COP26 location sticker
Add #ClimeatAction
Post the visual to your Stories & spread the word
Compare
the impact
See the impact below of our raw vegan burger compared to an beef burger with animal meat
Global warming
94% lower global warming impact compared to animal meat
Land use
95% lower land use compared to animal meat
Water use
77% lower water consumption compared to animal meat
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Butcher for the future
Global food production is the single largest driver of environmental degradation. Switching from animal meat to plant-based meat can be a significant part of the solution. With the same level of quality, the same love and pride for our meat, but with different ingredients and a visionary outlook, the butcher for the future captures the nostalgic taste of the past.
Our Impact Report captures the essence of what we do and how we do it. It is our ode to all The Vegetarian Butchers and our growing community of rebels, pioneers and lovers of the new meat, who make this revolution happen every day. In five chapters (36 pages), you can read all about it. Welcome to the biggest food revolution of all time!
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