Skip to main content

THE BUTCHER FOR THE FUTURE

Say hello to The Vegetarian Butcher. One of the world’s leading plant-based meat brands, created by meat lovers, for meat lovers. Our exciting range of vegetarian meat brings together tradition and innovation. We're creating the delicious taste and juicy texture of butcher’s classics to make plant-based meat the new standard.

Meet the New Meat

Change only comes about through challenge and our vegetarian meat, with all of its flavour and similarities to the real deal, is bound to challenge the taste buds of any meat-lover. We don’t use the words meat substitute, but rather, meat successors. Get a taste for the future of meat.

Our Impact

WE ARE IN THE SPOTLIGHT

Through a simple process that involves procedures like heating, grinding, cooling and mixing, we turn high quality ingredients into our plant-based meat. But it’s what’s on the outside that counts, too. Our chilled retail products are packed in a 100% post-consumer recycled PET tray. And our very cool frozen boxes in retail? These are made from recyclable carton.

FROM PAST TO FUTURE

Traditionally, animals are fed soy and grains. They grow over time and are eventually slaughtered and used for their meat. To produce beef, for instance, cows need to be constantly fed. To raise cows, large amounts of land, which can be associated with deforestation, are needed for their feed, as well as massive amounts of water. Be it for ethical, health or environmental reasons, many people feel like they should eat less meat.

The old fashioned way

THE BEST CUTS

The Vegetarian Butcher realized that we could cut out the middleman - be it a pig, chicken or cow - and produce meat directly from legumes. This significantly reduces the pressure on our ecosystems and will enable us to feed more people with the same amount of natural resources.

Shortening the food chain while capturing our meaty traditions by switching from animals to plant-based meats, creates a win for all: for meat lovers, the environment, animals and the world food supply. From carnivores to vegans who don’t want to miss out, everyone is invited at The Vegetarian Butcher.

Here, plant-based meat is at least as delicious as old-fashioned meat, yet without the downsides.

The vegetarian butcher way