The Vegetarian Butcher: Home | Unilever [The Vegetarian Butcher]

BuTCHER oF thE FUTuRE

Made by meat lovers, for meat lovers. The Vegetarian Butcher is all about replicating that moreish taste and texture you get from meat, whilst being better for the planet and kinder to animals. We like to say, no meat substitutes, only meat successors.

MEET OUR MEAT
NEW

Crumb to Me

New on the shelf: The Great Escalope. Tender? Check. Crispy golden crumb? Check. Drool? Triple check. Our vegetarian escalope tends to have that effect on meat eaters. Cross our hearts.

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JOiN OUR FoOD REVOLuTION

The Food Revolution just got bigger! Together with you, our rebels with a cause, we’re changing the world. One dish at a time. “It’s not up to us to decide for people what they want to eat, but it is up to us to make healthier and plant-based options accessible to all,” says Hanneke Faber, President of Unilever’s F&R Division.

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OUR STORY

FaRMeD WiTH LoVe SiNCe 2010

OUR STORY

Farmed with Love Since 2010

What drives a meat lover to drastically change course and become The Vegetarian Butcher? “In 1997 my view on how we treat animals changed. The system failed. That was the starting signal for The Vegetarian Butcher. ”

DISCOVER OUR MISSION

DISCOVER OUR MISSION

NOW IN STORES

GET 'eM WHILE THEY'RE HoT

Vegan

Good Karma Shawarma

Vegan

Little Peckers

Vegetarian

Schnitzel/great escalope

Vegetarian

Little Willies

Vegetarian

Unbelievaballs

Vegan

What the Cluck?

Vegetarian

Unbelievabull Burger

Vegan

Magic Mince

Vegan

Chickened Out Burger

Vegan

Vegeterrier

MEET ALL MEAT

Looking for our professional assortment?

FOODSERVICE

VeGeTaRian MeaT oN YoUR MeNu

FOODSERVICE

Vegetarian meat on your menu

Calling all professional chefs. Spark your customers’ curiosity with the meat of the future. Our high-quality meat is visionary in its own right, pair that with a budding sense of adventurous cooking and your menu will satisfy vegan and meat eaters alike. It’s a win, win. Service!

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RECIPES

Looking for inspiration?

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"I hope that in 25 years' time we will have replaced 80 percent of the animal meat with the new meat from plants."
- Jaap Korteweg

BUTCHER COMMUNITY

HACKS OF HOME COOKS

Food is for sharing and we want to see how you manage to hack home comforts using our meat of the future. Simply upload a picture of your creation to Instagram and #TheVegetarianButcher.