Vivera Privacy Policy 

 

The Vegetarian Butcher Collective B.V., located at Handelsweg 9, 7451 PJ Holten, The Netherlands, handles your personal data with care. This privacy notice explains what data we collect, why, and how you can exercise your rights.

Laura Moolenbeek serves as our Data Protection Officer and can be reached at lmoolenbeek@vivera.com. For questions, you can contact us at consumerservice@vivera.com or +31 548 850 000.

Data Controller and Data Processor

The Vegetarian Butcher Collective B.V. acts as the data controller for all personal data processing activities described in this privacy policy. This means we determine the purposes and means of processing your personal data and remain fully responsible for ensuring compliance with data protection laws.

Unilever UK Limited, Lever Hhouse, 3 St James Road, Kingston Upon Thames, KT1 2BA, United Kingdom acts as our data processor for certain technical processing activities. Specifically, Unilever processes personal data on our behalf while our websites are hosted on their servers. As our data processor, Unilever only processes your personal data according to our documented instructions and under strict contractual obligations to protect your data.

Unilever undertakes the same level of security and confidentiality for your data as Vivera.

The Vegetarian Butcher Collective remains the primary point of contact for all privacy-related matters and retains full responsibility for your personal data, even when processed by Unilever on our behalf.

1. What personal data do we collect?

We collect data you provide directly to us such as name, address, email address, phone number, date of birth, payment details, dietary preferences, and product feedback. We also automatically collect technical data such as IP address, browser type, device information, website behavior, and location data.

We may also receive data from external partners such as Google Analytics for website analysis, social media platforms for integration, and data partners for marketing insights.

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years old, unless they have parental or guardian permission. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal information about a minor without this permission, please contact us at consumerservice@vivera.com and we will delete this information.

2. What do we use your data for?

We process your personal data based on different legal grounds. For contract performance, we process data to handle payments, deliver products, manage accounts, and provide customer service. Based on legitimate interest, we analyze website usage, develop products, prevent fraud, and understand consumer needs.

With your consent, we track behavior across websites, and collect location data. For legal obligations, we retain data for tax returns and regulatory compliance.

 

3. Automated decision-making

We use automated systems for fraud detection, website personalization, marketing automation, and inventory management. For decisions that significantly affect you, you have the right to human intervention, explanation of the decision, and the ability to object.

4. Who do we share your data with?

We share your data with various external parties. Unilever acts as our data processor and processes personal data on our behalf while hosting our websites on their servers. This processing is governed by a strict data processing agreement that ensures appropriate protection of your personal data.

Additionally, we share data with (i) Google services in the United States for website analysis, advertisements, and video functionality under the EU-US Data Privacy Framework, (ii) Usercentrics in Germany for cookie consent under GDPR compliance (iii). Payment providers for transaction processing under PCI DSS compliance, (iv). Logistics partners for product delivery, and (v) customer service platforms for support and social media platforms for integration. Government authorities receive data only for legal compliance.

For international transfers to countries outside the EU, we ensure appropriate safeguards through adequacy decisions, the EU-US Data Privacy Framework, or standard contractual clauses.

5. Retention periods

Vivera does not store your personal data for longer than is strictly necessary to realize the purposes for which your data is collected. Active customers: during relationship plus 7 years for tax obligations. Inactive customers: 3 years after last interaction. Marketing data: until consent withdrawal plus 30 days. Google Analytics: 26 months automatically deleted. Cookie data: maximum 24 months. Financial records: 7 years legal requirement. Communication records: 2-3 years.

6. Your rights

You have the right to access, rectification, deletion, restriction of processing, objection, data portability, and withdrawal of consent. For automated decision-making, you can request human intervention.

You can exercise your rights through our website for cookie preferences and account data, by emailing consumerservice@vivera.com, calling +31 548 850 000, or writing to our address. For identity verification, we ask for a copy of your ID where you black out photo, MRZ, passport number, and social security number.

We respond within four weeks to your request. For complaints, you can contact the Dutch Data Protection Authority at https://autoriteitpersoonsgegevens.nl.

Note: Even though Unilever processes some of your data on our behalf, all privacy requests should be directed to The Vegetarian Butcher Collective as we remain the data controller and are responsible for responding to your requests.

 

7. Security

We protect your data with SSL/TLS encryption, access controls on a need-to-know basis, regular security updates and incident response procedures. Access to your data is limited to employees and external parties with strict contractual obligations.

Unilever, as our data processor, maintains the same high security standards and is contractually obligated to implement appropriate technical and organizational measures to protect your personal data while it is processed on their servers.

8. Contact and changes

For questions about this privacy notice, you can contact our Data Protection Officer at lmoolenbeek@vivera.com or consumerservice@vivera.com. We update this notice when necessary and inform you of substantial changes.

All privacy-related inquiries should be directed to The Vegetarian Butcher Collective, not to Unilever, as we remain the data controller responsible for your personal data protection.

Last updated: August 2025