Discover how you can best put the meat of The Vegetarian Butcher on your menu. In order to persuade even the biggest lovers of meat to choose your vegetarian dishes – we recommend avoiding words like ‘veggie’ and ‘fake meat’ – they don’t sound very tasty!
It is true that The Vegetarian Butcher's products are made from vegetables, but they are not specifically made for vegetarians. They are made for meat lovers - people who love the taste and texture of meat (indeed our found Jaap once said, ‘if you don’t like meat – don’t buy our products!’).
So we should be trying to appeal to meat eaters – as well as vegetarians and vegans!
