the food revolution
An overview of the highlights of our Food Revolution around the world
Is the future vegan?
Our founder Jaap Kortewef is interviewed in this video of The Economist.
Highlights from the Butcher
BBQUEENS x TVB
This summer, The Vegetarian Butcher flipped the BBQ occasion on its head, not just swapping out animal meat for its plant-based meat, but also subverting what is typically a male-dominated cooking occasion, by inviting a line-up of BBQueens to reign over the grill. The event included performances from a line-up of BBQ enthusiast Queens. Guests got to enjoy a mouth-wateringly meaty plant-based BBQ menu, made using The Vegetarian Butcher’s signature plant-based meats.
The King’s going meat-free!
Burger King – powered by The Vegetarian Butcher – has turned its iconic Leicester Square spot into a Meat Free Restaurant. No bull.
Plant-based Whopper®, Vegan Royale, Vegan Nuggets, Plant-based Katsu Whopper®, Vegan Katsu Royale – have ‘em all. Available nationwide, not just London!
Powering perfect pizzas in Spain
We've hooked up with Telepizza in Spain to power their delicious new range of vegan pizzas. They are a part of a new line called "Las Veguis" and will be available at Telepizza's 700 nationwide restaurants. Great move, if you ask us!
We are not confused!
In October last year the EU parliament was set to vote on the ban of names like "veggie burger" for plant based products on the basis that it could be confusing for consumers. We launched a visual petition through an Instagram AR filter to show the world that we (and our consumers) are NOT confused! Hundered joined us in this message and the EU parliament decided against the ban. Another great step into the Biggest Food Revolution of all times!