On a mission
As an impact-driven business, sustainability is at our core.
The strength of The Vegetarian Butcher lies in unleashing a worldwide food revolution that makes the switch to plant-based food as easy and tasty as possible. That has been our starting point since 2010. Talking about impact: the biggest impact we are driving, is removing animals from the chain. However, our commitment goes way beyond that, from sourcing to packaging. We want to have a positive effect on the industry in many ways and make that tangible.
Our Impact Report captures the essence of what we do and how we do it. It is our ode to all The Vegetarian Butchers and our growing community of rebels, pioneers and lovers of the new meat, who make this revolution happen every day. In five chapters (36 pages), you can read all about it. Welcome to the biggest food revolution of all time!
Feast without the beast
You’re invited to join the biggest food revolution of all time – a revolution that will fundamentally change the way people look at meat. The impact we strive for is big. Real big.
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![The old-fashioned way]( "The old-fashioned way")
The old fashioned way From past to future Traditionally, animals are fed soy and grains. They grow over time and are eventually slaughtered and used for their meat. To produce beef, for instance, cows need to be constantly fed. To raise cows, large amounts of land, which can be associated with deforestation, are needed for their feed, as well as massive amounts of water: up to 15,000 liters per kilo of animal meat.
Be it for ethical, health or environmental reasons, many people feel like they should eat less meat.
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![The Vegetarian Butcher way]( "The Vegetarian Butcher way")
The Vegetarian Butcher way
The best cuts
The Vegetarian Butcher realized that we could cut out the middleman - be it a pig, chicken or cow - and produce meat directly from legumes. This significantly reduces the pressure on our ecosystems and will enable us to feed more people with the same amount of natural resources.
Shortening the food chain while capturing our meaty traditions by switching from animals to plant-based meats, creates a win for all: for meat lovers, the environment, animals and the world food supply. From carnivores to vegans who don’t want to miss out, everyone is invited at The Vegetarian Butcher.
Here, plant-based meat is at least as delicious as old-fashioned meat, yet without the downsides.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at metus purus. Proin eu nunc vitae orci efficitur laoreet. Maecenas at nibh tortor. Vivamus cursus purus arcu, et tristique eros ornare quis. Suspendisse eget viverra odio, vel euismod justo. Vestibulum a elit sapien. Curabitur varius nunc in mi bibendum bibendum.
No Need to compromise
With our broad butcher’s range, we are showing the world that there’s no need to compromise on great taste. We make sure there is something for every meat lover and every traditional meat moment. We offer meat lovers an effortless transition to plant-based meat and make it ‘the new normal’. Anyone can hack their most popular times to reach for meat – dinner, lunch, breakfast or snack time.
RECIPES
Looking for inspiration ?
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![What the Cluck BBQ Skewers with Sweetcorn & Rainbow Slaw]( "What the Cluck BBQ Skewers with Sweetcorn & Rainbow Slaw")
What the Cluck BBQ Skewers with Sweetcorn & Rainbow Slaw
The very first moment one of these tender Marmite-glazed pieces of chicken hits your lips you’ll know you’re in for a cluckin’ good time. Sticking it to ‘em has never tasted this good.
25 minutes
4 servings
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![Impeckable Burger with Sweet Potato Wedges & Slaw]( "Impeckable Burger with Sweet Potato Wedges & Slaw")
Impeckable Burger with Sweet Potato Wedges & Slaw
Impeckable by name, Impeckable by nature. Our succulent, tender chicken breasts are the best thing that’s ever been in between two buns. Throw in a kicky sriracha mayo and punchy slaw, and it’s game over for all other burgers.
30 minutes
4 servings
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![Impeckable with quinoa, broccoli and harissa dressing]( "Impeckable with quinoa, broccoli and harissa dressing")
Impeckable with quinoa, broccoli and harissa dressing
Our award winning plant-based chicken breast; Impeckable with quinoa, broccoli and harissa dressing
10 minutes
2 servings
The Butcher's Wall of Fame
We believe the proof is in the (black) pudding, so have an exclusive peek into our trophy cabinet. Our brand has been heralded by industry figures, including a jury of butchers, culinary journalists and Michelin-star chefs.
We won’t boast about all of the awards (as there are more than 25!), but here are a few of our favourites through the years.
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Butcher for the future
Global food production is the single largest driver of environmental degradation. Switching from animal meat to plant-based meat can be a significant part of the solution. With the same level of quality, the same love and pride for our meat, but with different ingredients and a visionary outlook, the butcher for the future captures the nostalgic taste of the past.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at metus purus. Proin eu nunc vitae orci efficitur laoreet. Maecenas at nibh tortor. Vivamus cursus purus arcu, et tristique eros ornare quis. Suspendisse eget viverra odio, vel euismod justo. Vestibulum a elit sapien. Curabitur varius nunc in mi bibendum bibendum.
Serve meat with benefits
Through a simple process that involves procedures like heating, grinding, cooling and mixing, we turn high quality ingredients into our plant-based meat. But it’s what’s on the outside that counts, too. Our chilled retail products are packed in a 100% post-consumer recycled PET tray. And our very cool frozen boxes in retail? These are made from recyclable carton.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at metus purus. Proin eu nunc vitae orci efficitur laoreet. Maecenas at nibh tortor. Vivamus cursus purus arcu, et tristique eros ornare quis. Suspendisse eget viverra odio, vel euismod justo. Vestibulum a elit sapien. Curabitur varius nunc in mi bibendum bibendum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at metus purus. Proin eu nunc vitae orci efficitur laoreet. Maecenas at nibh tortor. Vivamus cursus purus arcu, et tristique eros ornare quis. Suspendisse eget viverra odio, vel euismod justo. Vestibulum a elit sapien. Curabitur varius nunc in mi bibendum bibendum.
Let animals of the hook
The Vegetarian Butcher says: Sacrifice Nothing. Let’s make global impact, while we release animals from the food chain. Welcome in the biggest food revolution of all time!
