OUR STORY
TRADITIONAL BUTCHER, NEW BELIEF
The Vegetarian Butcher is the traditional butcher of the past, with the meat of today. When our vegetarian meat is so akin to the real thing, meat-eaters don’t have to miss out on the juicy tenderness of what they’ve come to know. Instead, you get all that and then some. Our mission? Becoming the largest butcher in the world with meat without animals.
TIMeS
TIMes
As a bonified meat lover and traditional butcher, Jaap Korteweg is nothing short of visionary. To Jaap, meat is about taste and texture, so he has set out to deliver a vegetarian meat product that gives you exactly that. “We think it is important that our products are an ode to animal meat. It is a misunderstanding that vegetarians don't like meat. If people didn't like meat that much, there would be a lot more vegetarians.”
THE BUTCHER’S BELIEFS
WHAT MATTERS WHEN IT COMES TO OUR MEAT
HIGH QUALITY MEAT
Made by meat lovers, for meat lovers. The Vegetarian Butcher is all about replicating that moreish taste and texture you get from meat, whilst being better for the planet and kinder to animals. We like to say, no meat substitutes, only meat successors.
FOOD REVOLUTION
This is an uprising. A food uprising. We’re standing up for plant-based nutrition and the lifestyle benefits that come with it. We’re part of a movement to change the meat industry for the better good of our health, the planet and animal welfare. Raise your forks, because a new age of meat has arrived.
CHAIN
Just as workhorses have been replaced by mechanical horsepower, animals will also become superfluous for the production of meat. By removing the animal from the food chain, we are working on an impactful change in the food supply. In this way, culinary traditions remain unchanged and you can put the tastiest dishes on the table in no time.
FOODSERVICE
On the map
FOODSERVICE
On the map
Calling all professional chefs. Spark your customers’ curiosity with the meat of the future. Our high-quality meat is visionary in its own right, pair that with a budding sense of adventurous cooking and your menu will satisfy vegan and meat eaters alike. It’s a win, win. Service.
