TRADITIONAL BUTCHER, NEW BELIEF
The Vegetarian Butcher is the traditional butcher of the past, with the meat of today. When our vegetarian meat is so akin to the real thing, meat-eaters don’t have to miss out on the juicy tenderness of what they’ve come to know. Instead, you get all that and then some. Our mission? Becoming the largest butcher in the world with meat without animals.
As a bonified meat lover and traditional butcher, Jaap Korteweg is nothing short of visionary. To Jaap, meat is about taste and texture, so he has set out to deliver a vegetarian meat product that gives you exactly that. “We think it is important that our products are an ode to animal meat. It is a misunderstanding that vegetarians don't like meat. If people didn't like meat that much, there would be a lot more vegetarians.”