We Match Vegans With Meat Eaters

SHOWING NO ONE HAS TO SACRIFICE LOVE THIS VALENTINES

This Valentine’s Day, The Vegetarian Butcher has enlisted the hearts of six singletons to take part in a blind social dating experiment to see if sparks fly over dinner. The catch? Unbeknownst to them, they have been matched based on compatibility bar, with one key difference - one is a keen vegan, and the other is a committed carnivore. 

Dietary choices are becoming an increasingly important lifestyle consideration, especially when looking for love. A whopping 75% of Brits say it’s important they date someone with the same dietary preference1. Additionally, a meaty one in ten Brits (9%) would consider ‘following a different diet’ to themselves as a deal breaker or a turn-off when dating someone new.

The Vegetarian Butcher is on a mission to change this, embarking on a food revolution to make plant-based eating the new normal - turning what was once a ‘red flag’ into a healthy compromise, for both physical and relationship health. 

Helping lonely-hearts ‘meat’ like-minded lovers that likely would have been swiped left on; The Vegetarian Butcher has conducted a social experiment. 

Serving up a meaty menu - secretly using only its plant-based meat alternatives - in a line-up of pleasurable dishes to prove that we can meet in the middle with a plant-based butcher’s ranges – to show that we have more in common then what sets us apart.